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What Is a Casino? An Overview of the Literature on Online Gambling Risks and Protective Factors

If you walk into a casino, it’s hard not to be seduced by its bright lights and flashy decor. There are people laughing and chatting, champagne glasses clinking, and an overwhelming sense of excitement. In addition to the glitz and glamour, there’s something else about casinos that just draws people in – and that’s the potential to win money.

But a casino isn’t just a place for booze and gambling, it’s also a place that’s designed to trick people into spending more than they have to. In fact, the average casino has built-in advantages that ensure the house will come out ahead in the long run. These advantages are known as the “house edge,” and they can make or break a player’s bankroll.

So how do casinos manage to lure otherwise rational people into spending hundreds and even thousands of dollars based on the roll of a dice or spin of a wheel? In this article, we’ll take a look at nine tricks casinos use to keep you playing and losing money.

One of the biggest challenges for a casino is keeping up with event trends and staying relevant in a rapidly changing marketplace. While it’s difficult to predict what the next big thing will be, there are a few tried and true casino marketing strategies that are sure to boost discoverability and grow your brand in the long run.